How National Landscapes works

Australia's National Landscapes Program

Parks Australia and Tourism Australia formalised the partnership between conservation and tourism in 2005, establishing the National Landscapes Program.

Its aims are to:

  • Promote Australia's world class visitor experiences
  • Enhance the value of tourism to regional economies
  • Increase the role of protected areas in those economies
  • Build support for protecting our natural and cultural assets

For more information download the brochure (PDF - 1.2 MB)

How we work

Australia’s National Landscapes Program provides a framework where regional partners collaborate to consider new tourism projects, infrastructure needs, conservation impacts and marketing.

We work with regional tour operators, conservation groups, Indigenous communities, councils and state agencies.

Overseeing the program is a Reference Committee representing peak tourism, conservation and Indigenous organisations and federal and state government agencies. Regionally based steering committees bring together local stakeholders to drive local action and implementation.

Parks Australia and Tourism Australia provide day to day management, overseeing destination positioning, experience development strategies, marketing and stakeholder engagement.

Industry resources

Download marketing materials and experience development strategies here

Future Directions for National Landscapes

With 16 of Australia’s most iconic areas selected as National Landscapes, the Reference Committee has suspended new applications.

Resources are now focussed on building the capacity of existing Landscapes to deliver quality visitor experiences and to improve the conservation of their natural and cultural assets.

Towards 2020

The National Landscapes partnership promotes opportunities for investment, innovation and job creation, in line with Australia’s Tourism 2020 Strategy (PDF - 764 KB)

We are working to ensure that by 2020 Australia’s National Landscapes:

  • are well protected
  • recognised on a world scale
  • have longer visitor stays
  • have increased visitor spend.

Outcome reports

The Australia's National Landscapes Outcome Report reflects our achievements from working together. Learn more about the contribution that Australia's National Landscapes program is making to regional tourism and environmental outcomes in the reports below.

Contact National Landscapes