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Media Release

Senator the Hon Ian Macdonald
Parliamentary Secretary to the
Minister for the Environment

WANTED: IDEAS FOR MARKETING ANTARCTICA


5 June 1998

The Australian Government is seeking input from the private sector to help support Australia's Antarctic Program.

An advertisement was placed in major newspapers this weekend seeking ideas from private individuals or companies on ways of marketing some of the Antarctic Division assets to the Australian public.

"The Antarctic Division has a wealth of information which is potentially of great interest to the general public," the Parliamentary Secretary for the Antarctic, Senator Ian Macdonald, said today (Friday 5 June).

"The Division's photographic collection alone is of great value. It is one of the largest polar image libraries in the world, containing valuable historic and current photographs and film.

"While these and other assets clearly have a potential market value, it is important that the Antarctic Division continues to focus on its primary scientific and administrative role in managing the Australian Antarctic Program.

"For this reason we are seeking proposals from the private sector to develop these valuable resources and market them to the Australian public."

Proposals are to be lodged at Senator Macdonald's Parliament House office by Friday 3 July 1998. Information obtained from expressions of interest will be used to determine a strategy for commercial use of Antarctic Division assets prior to a formal tender process.

Commonwealth of Australia