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Hon Dr Sharman Stone MP
Federal Member for Murray
Parliamentary Secretary to the Minister
for the Environment and Heritage
9 February 2001
Farmers, sports enthusiasts, fishermen, families on holiday and weather watchers across Australia have made the Bureau of Meteorology's website amongst the most visited in the country.
Australians have always kept an eye on the weather, and weather forecasts follow most of the nation's news bulletins as surely as night follows day. The Bureau of Meteorology's internet website has helped Australians to make tracking the weather almost an art-form. In particular since the addition of radar images on the website, Australians are accessing the weather information like never before.
According to Sharman Stone, Parliamentary Secretary to the Minister for the Environment and Heritage, between January 8 and 14 this year, hits on the Bureau website reached more than one million a day and more than one-and-a-half million on four days of the week.
In total, there were about 5.3 million hits on weather radar pages for the week and 5.5 million hits on other Bureau pages - a total of nearly 11 million hits a week. At the same time last year, the Bureau recorded about 3.5 million hits a week.
The weather bureau website is now the most popular Australian Government site and one of the top 20 in Australia, according to a Nielsen/NetRatings survey conducted in December.
"The introduction of the weather radar pages in November last year and the upgrade of those pages in January to include 'loops' - a continually updating sequence of radar images - has proven to be hugely popular", Sharman Stone said.
"At the same time we have seen more severe weather events, with tornadoes in Northern Victoria and torrential rains and flooding in Eastern Australia. Using the Bureau's website is another tool for the community to make use of to monitor these events".
"Obviously the public is getting a good return on its investment in systems to observe and predict the weather", Sharman Stone said.
The Bureau of Meteorology's website can be found at www.bom.gov.au.
For further information please contact:
Simon Frost 0419 495 468 or 02 6277 2016
February 9th, 2001