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Media Release
The Hon Dr Sharman Stone
Parliamentary Secretary to the Minister for the Environment and Heritage
Federal Member for Murray

9 October 2001

Raise your Milk glasses to Biodiversity


Protect our biodiversity - that's the message on tens of thousands of Australian breakfast tables with an innovative milk carton education campaign by Woolworths.

Launched by the Parliamentary Secretary to the Minister for the Environment and Heritage, Dr Sharman Stone and the Federal Member for Kooyong, Petro Georgiou, today at a Safeway store in Camberwell, the carton campaign is a joint project between the Commonwealth Government and the Woolworths/Safeway supermarket chain.

"By including simple biodiversity tips on its home brand milk at 850 stores and 180 petrol stations across the nation, Safeway and Woolworths are making a major contribution to environmental education," Sharman Stone said.

"The tips are easy and practical things that everyone in the community can do to protect the environment, like recycling milk cartons and paper, fixing a leaking tap, and leaving hollow logs on the ground for threatened species to live in.

"As home to some 10 per cent of the world's known species of flora and fauna, 80 per cent of which exist nowhere else on earth, Australia has a special responsibility to protect our biodiversity - the variety of life.

"Today's event is perfect example of how government, industry and ordinary Australians can work together to spread the environmental message and change behaviour."

Sharman Stone congratulated Woolworths on this and other initiatives to protect the environment, including its commitment to cutting down on packaging waste as a signatory to the National Packaging Covenant, and its support for the Natural Heritage Trust-funded Clean Up Australia campaign to reduce and recycle plastic bags.

"The protection and conservation of Australia's biodiversity is one of the Howard Government's major environmental priorities under the $1.5 billion Natural Heritage Trust," Sharman Stone said.

We are pleased that State and Territory governments are also committing themselves to protecting biodiversity, with most of Australia's Environment Ministers endorsing specific national biodiversity conservation targets.

"While governments work together on reversing the decline of native vegetation, improving the quality of protected areas, promoting recovery of threatened species and combating non-native species, we will continue to work with industry on projects like this that bring environmental education into people's daily lives."

"Today's launch is all about recognising that protecting the environment is all about bringing the whole community into the information loop", Sharman Stone said.

"Putting biodiversity tips into 1030 locations across the country on a product that all Australians enjoy is a great way to get the message across".

For further information contact;
Simon Frost, Office of Dr Stone, 0419 495 468
October 9th 2001

Commonwealth of Australia